Care In My Home embarked on a rebranding journey to establish themselves as the quintessential home care organisation, synonymous with professionalism, empathy, and social consciousness.
Our extensive overhaul encompassed their messaging, identity, and brand aesthetic. Through our immersive brand workshop, we crafted a brand that prioritized practical, real-life solutions. Departing from the conventional blue hues prevalent in the care industry, we infused warm tones into the aesthetic, symbolising human connection and care.
This strategic departure not only set them apart but also provided a distinct edge in an exceedingly competitive market.
Re-brand
“The new brand image is really in tune with our market, it's exactly what we needed. Shifting the focus onto the customer, looking at their problems and how we provide solutions to them has totally changed the way we go about all of our marketing".
