Caen Fire Safety Ltd, provide fire safety consultation to owners of holiday rentals and tenanted buildings in the South West UK. Fire safety compliance is a legal obligation for property owners, but we needed to explore the customer base in more depth, in order to unveil what solutions the business could provide in order to become more that just an prescribed annual requirement.
We facilitated a brand discovery workshop which uncovered who the ideal clients were. It soon became evident that all of the personas we created had the following in common; they needed clear advice and some education into safety compliance, they needed a trusted supplier and someone who offered support. To try and reinvent the wheel in this field of business could have been viewed as irresponsible, but we also needed to evoke a bias towards that of consultant. It was important that the aesthetic outcome shone a light towards being the least risky option for any prospective clients.