With the population becoming more aware of green issues, Format want to change the way sustainable packaging and labeling solutions are implemented. Current market offerings tend to be either expensive or of a lower quality, when compared to less ethical products. So how do we create an aesthetic that is contemporary as well as responsible?
Through our process, we discovered the differentiator between Format and everyone else; they care about excellence as well as environment issues. The branding needed to be visually approachable, recognisable and contemporary in tone; giving Format a fresh, forward moving identity.