Over the years, the brand messaging had become indistinguishable from its competitors'. A brand re-aligment was required; to cement the core ethics of Steiss as a market leader, and to drive the brand forward with clarity.
Our online Discovery workshop uncovered the brand’s ultimate aim; to build a strong reputation as both an educator and a retailer. The brand needed to develop a strong tone of voice to help clarify why Steiss is the least risky option to its target buying audience. The brand messaging was reinforced with language the target audience could identify with.