We believe that brand design should be about business objectives. It’s not something designers should do for their own ego's or based on subjectivity (you like blue, but I like green!). Our goal is to bring brand design back to being a powerful, problem solving business tool. To figure out the objectives. To help solve a problem. To fix the disconnect.
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But there’s more to us than just that.
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We’re also dedicated to making things as simple and lean as possible. No clever marketing blurb or endless meetings. Time is money, right? This responsibility starts at the design stage and carries right through to final brand production.
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We’re also only focused on what were really good at. Gone are the days of feeling intimidated by the bigger agencies. I mean, is it even possible to be a specialist at 74 different disciplines?
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With specialising comes clarity. No distractions.
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We also get a great deal of satisfaction from doing something really well and making a difference. It makes all the effort and the obsessing over each and every detail worth every minute.
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That’s us in a nutshell.