Client:
Globalserv
Healthcare Equipment Maintenance
The problem:
Globalserv ensures safety and convenience for residents and care-home staff, by maintaining and repairing specialised healthcare equipment. Following an acquisition, they required a re-brand that positioned themselves as 'the' company in regards to complex safety requirements and legal compliance.
The solution:
We identified the core customer base and worked on creating personas for them. This enabled us to create an aesthetic that directly targeted the customer, but one which also allowed for lateral growth from non-healthcare sector opportunities.
“After attending the online workshop, the brand styles we were initially presented with certainly had a great visual impact. It was important that the brand linked with safety and compliance and to my relief, all the work The Great Field have created to date demonstrates this.”
Paul Kavanagh - Director - Globalserv Limited.
