Medi Rehab offers products and equipment for the care of people with physical disabilities. With the ease of product selection, they needed a brand aesthetic that aligned with their core target market and clearly communicated their mission statement: to offer any individual who is less able, the best possible care equipment, simply and effectively.
Directionally, we focused on the positive association of stability and expertise. This representation needed to be subtlety performed, as there was also an aesthetic requirement of being viewed as the biggest ‘online care equipment superstore’. Colours needed to be vibrant but not garish. The exceptional breadth of product choice and market expertise led us into a confident colour pallet and the logotype and device helped to increase the connotations of proficiency and convenience.