Built to help you clarify your purpose, find your voice and define your business goals.
We start by defining your brand and its benefits as well as competitive advantages. The correct brand positioning can establish a strong emotional connection with your customers.
Messaging and voice
Revealing your brand’s personality and functionality through language and images to create your authentic tone of voice that you can use across all of your messaging and marketing collateral.
Your core values. This is an internal business document of intent and a guiding light, where we create a clear, shared understanding of what you do, why you do it and who you do it for.
Ideal customer profiles
We build profiles that represent your brand’s target market, and map out scenarios where these ideal customers interact with your brand.
Put simply, how the ideal customers we have identified will discover you. We look at customer touchpoints, and how you can turn them into your competitive advantage.
Goals, revenue and prioritisation
What determines success for your business? Besides making a profit, where do you want to take your brand? We look at all the possibilities and draw up a list of clear, achievable actions for success. No more guesswork!