Imagine being introduced to a stranger and discovering they not only look like you but also talk, act and dress like you. Sheesh!
We've been talking about sales funnels over the past few weeks, and we've come to the conclusion that we kind of hate them.
When we create a brand, it all starts with a Zoom workshop. We ask lots of questions, and I mean, lots of questions! :)
Great brands are built over time. But wherever you are in business, there are a few simple rules that you can apply in order to keep your brand consistent.
We're all about free stuff and giving value, so here are four ways how to show the world your business is different (and better than the competition).
Branding decisions shouldn't be based on personal opinions. They should be geared towards attracting the target audience. I mean, what's the goal?
Offering multiple products or services, in an attempt to appeal to the largest share of the market is a waste of time. In such a crowded world, trying to appeal to the masses makes a brand unremarkable and forgettable.
Being highlighted and celebrated for what we love doing for so long is truly a testament to our impact on the industry.
Question time: Is your company logo different on your signage then it is on your stationery? Does your website look very different than your other forms of marketing? Confused? So are your potential customers...
Not all clients instantly understand the merits of a style guide. Most have heard the term, but not everyone we work with has experience of one. So, what exactly is a style guide?
What? It's the first question we ask. What do you do? If you were explaining your business to someone who had no idea about what you do; how would you describe it to them?
Until recently, we belonged to a business directory that kept throwing lots of unqualified leads our way. Not any more.
If a product or service is good enough for the entire population; then why not appeal to the masses?
Don't be afraid to blow your own trumpet a little. Just a little though; no one likes a show-off.
We’re thrilled to announce that we’ve been awarded as one of the UK’s Top Design firms by Clutch, a B2B market research firm.
We all have ideas. Some good. Some bad. A lot of the time we presume that we know what's best in any given situation and act on our presumptions. I mean why wouldn't we?
Cheap design in the long-run is way more expensive than good design.
We don't mean to annoy anyone or come across as pretentious fools, but what's the point of just designing a logo in solitary? I mean really?
Empathy, believe it or not, is an important element in design. One important factor seems to be shared experience. Here's a true story...
We hear this question a lot from our customers; should I rebrand or should I refresh? We thought it worthwhile penning a few of our thoughts to dispel any ideas of it being a 'dark art'...
We've all experienced those business meetings, the kind that seem to be created for no other reason than to set up another meeting. What's the deal? As time is our most valuable resource, we like to say, let's use it wisely...