The vital role that consistency plays in branding and graphic design in the healthcare sector, addressing the perspectives of marketing managers and directors where trust is paramount in turning customers into loyal ambassadors.
In the dynamic realm of branding, where every detail matters and each decision leaves an indelible mark on a company's identity, the approach taken at the onset of a brand identity project can make or break its success.
Healthcare branding and marketing is undergoing a significant transformation. Change may be scary, but as we delve deeper, it also presents an opportunity for growth and success.
Before diving into the rebranding process, it's crucial to develop a clear strategy. Here's a step-by-step approach to guide your healthcare business through a successful rebrand...
Whether you're a seasoned marketing director or a marketing manager on the rise, ln this journal post were going to dive into the responsibilities of what it takes to navigate the world of health-related marketing whilst building a brand.
In the vibrant world of healthcare and wellness businesses, the quest for exceptional design and creative services often leads to a perplexing dilemma: Should you entrust your brand to a smaller design studio or a colossal, multi-disciplined agency?
When an agency fails to grasp the essence of the brand or does not align with the customer's vision, it can result in a brand that doesn't resonate or accurately represent the business. Read on to avoid these potential issues and prepare for success!
Healthcare branding is not just about logos and slogans. It's about shaping perceptions, creating trust, and influencing customer choices.
In this comprehensive guide, we will explore three essential branding strategies that health and wellness brands can implement to thrive in this competitive landscape.
In this blog post, we will delve into the world of healthcare marketing and branding, exploring how healthcare brands can re-position themselves for better business growth.
Design is not merely about aesthetics; it's a reflection of how much you value your healthcare company.
For many health and wellness companies, sometimes, all it takes is a subtle makeover to give your brand the boost it needs.
In today's competitive healthcare landscape, establishing a strong brand identity is paramount. Can you afford to get it wrong?
Establish your brand as a trusted authority in the industry with these 15 inspiring blog ideas.
While brand and creative studios often adorn themselves with accolades, the real question arises: what do these trophies really mean?
Unleashing the power of Brand Strategy to build an unforgettable health and wellness brand.
The world of business has some cruel players and thankfully some more compassionate ones; hunters and farmers if you will.
Historical events, life-affirming parables, human emotion and trivialities. A good story can take weeks to tell or be told within a minute.
In this post, we explore the importance of responsiveness in branding projects and offer valuable advice on how the best branding agencies can provide effective solutions to combat poor response times.
When was the last time you took a fresh look at your branding? It may seem obvious, but oftentimes there can be underlying issues that have been impacting your brand for a while without you even realising it.
If you're not speaking the correct language and using the best platform in order to get your message across then its a game of shooting at shadows.
Once upon a time, there was a small business owner named Jack, who point-blank refused to invest in branding...
Good brand design isn't always cheap, but what if we change the conversation and talk about it as an investment...
Struggling with customer service issues? Then focus on addressing those first before investing in rebranding... Here's why...
The thing we as designers need to remember is, the thing the client walks out of the door with, the thing they are paying us for, is the work.
If you can’t afford your own domain, what does that say about your business? Heck, what does that say about your brand?
Once upon a time, there was a small clothing company in a crowded and competitive market, and their sales were declining...
Other than cost alone, how do you make up your mind?
This a simple tale of how poor service and not being true to your marketing message can wreck your brand.
You can’t get far trying to build multiple ideas at one time. Who knew?
Ask yourself, in the eyes of your customers, are you the least risky option in a myriad of overwhelming choices?
We're a small team by design, so as to give you the leverage you need while avoiding all the dragging big agency hassles.
For any brand, In today's commercial climate, looking nice might not be good enough.
A Brand Roadmap is essentially your guiding light in relation to your brand. But what does it contain and why is it beneficial for any business to have one?
Great design isn’t about personal preference, what looks nice, or what people who aren’t in the target audience would like to see. That's what art is for, right?
As business owners, we're so keen to get our message across that we can sometimes overcomplicate what it is we are trying to say.
In this day and age we are bombarded with advertising from a multitude of different sources, but does it actually work?
Writing good copy and creating narratives is an art in itself. To help with this and make it easier, have you considered getting a brand messaging document?
If you’re anything like us, then you'll also be sick and tired of clichéd 'agency' jargon.
How brand strategy leads the design stage and why it's important: A true story about what happens if you get it wrong.
As the landscape of branding and marketing continues to change, there are some tried and true principles that remain solid.
We've all heard the term before, but more importantly, what does it really mean for you?
Yep, you read that right. We build people. With words! Weird, right?
A true story about how a company should always put itself in its customer's shoes, so to speak (or in my case, boots).
Interview with The Great Field's founder, Jamie Bridle, about his early years as a designer and what makes a small, independent, award-winning agency tick.
To sell successfully today, you need to build a love affair between your brand and its customers.
A story about good customer service, which got me thinking, are third parties harming your business?
Imagine being introduced to a stranger and discovering they not only look like you but also talk, act and dress like you. Sheesh!
Do something. Share it. Progress is better than perfection.
Great brands are built over time. But wherever you are in business, there are a few simple rules that you can apply in order to keep your brand consistent.
We're all about free stuff and giving value, so here are four ways how to show the world your business is different (and better than the competition).
We don't make things look pretty. We want our design work to have a purpose.
Branding decisions shouldn't be based on personal opinions. They should be geared towards attracting the target audience. I mean, what's the goal?
Being highlighted and celebrated for what we love doing for so long is truly a testament to our impact on the industry.
Question time: Is your company logo different on your signage then it is on your stationery? Does your website look very different than your other forms of marketing? Confused? So are your potential customers...
Not all clients instantly understand the merits of a style guide. Most have heard the term, but not everyone we work with has experience of one. So, what exactly is a style guide?
What? It's the first question we ask. What do you do? If you were explaining your business to someone who had no idea about what you do; how would you describe it to them?
Storytelling is an age old technique for building relationships.
Until recently, we belonged to a business directory that kept throwing lots of unqualified leads our way. Not any more.
If a product or service is good enough for the entire population; then why not appeal to the masses?
Don't be afraid to blow your own trumpet a little. Just a little though; no one likes a show-off.
We’re thrilled to announce that we’ve been awarded as one of the UK’s Top Design firms by Clutch, a B2B market research firm.
We sometimes ask our clients what sound like really stupid questions. But there is a reason.
We all have ideas. Some good. Some bad. A lot of the time we presume that we know what's best in any given situation and act on our presumptions. I mean why wouldn't we?
Cheap design in the long-run is way more expensive than good design.
We don't mean to annoy anyone or come across as pretentious fools, but what's the point of just designing a logo in solitary? I mean really?
We hear this question a lot from our customers; should I rebrand or should I refresh? We thought it worthwhile penning a few of our thoughts to dispel any ideas of it being a 'dark art'...
We've all experienced those business meetings, the kind that seem to be created for no other reason than to set up another meeting. What's the deal? As time is our most valuable resource, we like to say, let's use it wisely...
