Design can be expressive, artistic, clever, political and all sorts of other things.
But the design you employ for your business needs to do more than just look nice.
Some B2B companies seem to get along just fine without creating a proper brand, but are they making an emotional connection?
Without a consistent, focused and professional brand, there is always going to be a cap on what your business can achieve.
Surviving in business is one thing, but thriving is a very different situation altogether.
But you don't want to scrape along, right?
No, instead what you want is a brand that customers love and remember and one that they come back to as well as tell other people about.
To do that, your visual branding needs to:
The secret to setting your brand apart is to use visuals and content that create an emotional connection with your audience.
This is why it's so important to work with a designer, brand strategist, or branding agency when you're ready to grow and reach more customers.
So ask yourself, is your brand simply nice?
Because in todays commercial climate, nice might not be good enough.