Drop the jargon.

Jamie Bridle / Founder
Drop the jargon.

If you’re anything like us, then you'll also be sick and tired of the clichéd jargon that seems to be employed by your typical multi-disciplined design agency. I know that "content is king" but seriously, to really "think outside of the box" and “push the envelope” all you really need to do is to use simple words. Words that actually mean something when combined in a sentence seems to work best. Instead of bluster that confuses and alienates everyone, how about words that inspire, convey a message, explain how things really work and (here's the best one) add value.

The oddest thing about all of this is, half the time, nobody really knows what this jargon actually means. And seeing as designers and agencies exist to help companies clarify their outward communication, be that aesthetically (graphic design) and/or in the written word (messaging) it seems counter productive to then hide behind pretentious words and create vague notions.

So we say a big fat no to your “blue sky thinking”. We don't want to taste your "low hanging fruit" or your "whistles and bells". And we're really not bothered about "hitting the ground running" or "moving the goalposts" either.

That! :)

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