In this day and age we are bombarded with advertising from a multitude of different sources, but does it actually work? Well, have you ever been swayed by the look of a new phone? Or stuck with a particular brand of toothpaste? Decided to go with a particular clothing brand rather than another? The answer to all this may lie with three little letters, USP.
USPs or unique selling points were created in the 1940’s as a marketing strategy. The aim was to convince customers to switch from a product they may be using day-to-day to the one being advertised. Sounds obvious now, but there are still lots of companies out there who haven't got these basics covered.
So, what is your USP? What makes you stand out from the crowd? How do you differ from others in your market?
So, are you shining a light on your uniqueness?