Why is good branding expensive?

Jamie Bridle / Founder
Why is good branding expensive?

Good brand design requires a significant investment of time, skill, and resources to create. We always say to potential clients that instead of seeing brand design as something that they could/might/should get cheaper, instead see it as an investment and an integral part of any business.

It doesn't matter what market you are in or how big your company is, a pop-up coffee shop, a business producing healthcare consumables with a turnover of over 5 million or maybe it's just you doing the thing you do... whatever it is, your brand is still worth investing in.

I've talked about this a lot over the years, the plethora of cheap designers on platforms such as Fiverr and People Per Hour all vying for work. £8 a logo here, £12 a logo there. They're happy to spit out logos all day long as long as you keep paying the hourly rate. But here's the kicker; they won't care if you get a 10 new customers or lose 1000. And why should they? For £8 an hour, why should they care?

Here are just some of the reasons why good design is and should be more expensive and why your business deserves the best and least risky option:

Good brand design requires the expertise of highly skilled designers who have years of experience in the field. These designers possess a deep understanding of design principles, colour theory, typography, and visual hierarchy, and they know how to use these elements to create effective designs that resonate with the target audience. Their expertise comes at a higher cost than that of less experienced designers who may not have the same level of skill.

Time and effort:
Good brand design takes time and effort. Designers have to conduct research, create multiple concepts, and iterate on their designs until they arrive at the final product. They also have to consider the brand's messaging, values, and target audience to ensure that the design is appropriate for the brand. All of this takes more time and effort than simply creating a quick, cheap design.

Quality and effectiveness:
Good brand design is of higher quality and more effective than bad design. A well-designed brand will stand out from its competitors, be more memorable, and communicate the brand's values and message clearly. A poorly designed brand, on the other hand, will blend in with its competitors, be forgettable, and may even harm the brand's reputation. Investing in good brand design can ultimately save a company money in the long run by increasing brand recognition and loyalty.

Intellectual property:
A good brand design is an asset that a company can use for many years to come. It can be trademarked and protected, which adds value to the brand. However, this intellectual property comes at a cost, and companies that invest in good brand design will have to pay more for the rights to use and protect their designs.

Overall, good brand design is an investment that can pay off in the long run by helping a company stand out, build brand loyalty, and increase revenue. While it may cost more upfront, the benefits of investing in good design are worth it.

More from our journal