Access For All is a community-driven, non-profit group. Their purpose is to make North Devon beaches accessible and enjoyable for all. We're fortunate enough to have the beach on our doorstep and this is a cause very close to our hearts.
During the brand strategy workshop, we learnt how the brand should be focused on the inclusivity of all. We developed a strategy to get everyone on board that would intentionally help push the business's plan of getting the attention of governing bodies.
The identity we've created looks aspirational with clear messaging in regards to the issues around disabled access to UK beaches.
“Since working with The Great Field we have gained not only interest from, but have developed good working relationships with, local councillors and several high profile businesses. They understood our vision and what we’re trying to achieve. They just ‘got it’. The process was really smooth and the end result surpassed our expectations”.