Care In My Home needed to re-brand themselves as THE professional, empathetic and socially focused home care organisation.
The existing messaging, identity and brand aesthetic were overhauled. Our brand workshop helped us structure a brand that focused on real-life solutions. We moved away from the clichéd blue hues typically used amongst care organisations and instead, brought warm tones into the aesthetic to indicate human interaction. This shift helped to provide a clear differentiator in a very competitive marketplace.
“The new brand image is really in tune with our market, it's exactly what we needed. Shifting the focus onto the customer, looking at their problems and how we provide solutions to them has totally changed the way we go about all of our marketing".