Cura, a prominent provider of gloves within the medical, nursing, and food hygiene industries, sought our expertise to revamp their antiquated brand image amidst intense market competition.
Our collaborative efforts began with a comprehensive brand strategy workshop. Here, we recognised the imperative to streamline their product categories, employing a color-coded system to visually distinguish various product types.
This strategic visual overhaul ensures a user-friendly and easily comprehensible experience, particularly in bustling healthcare settings.
Brand Discovery Workshop
Brand Identity Design
Brand Style Guide