The problem:

MANI is Nigeria’s largest mental health organisation. Run by a community of young people, MANI is motivated to fight the stigma of mental health that exists in their country. Since their inception back in 2015, MANI has grown its volunteer base to more than 500 young people spread across the country and with a social media following of more than 20,000 followers they needed a re-brand which helped to align them as a professional non-Governmental organisation.

The solution:

We realised that we needed to vividly illustrate the intersect between mental and physical health, which is often ignored. Using the colour palette of light and dark green (light green is the official colour of mental health and dark green is the colour of the Nigerian flag) we created a fresh, clean and contemporary aesthetic for MANI in which they rolled out over their extensive social media presence.