The problem:

RVT Group had grown since their formation in 1993; expanding from hiring out ventilation equipment, to handling multiple categories of hazard control. The brand needed to reflect the firm's growth and to align with their chosen market.

The solution:

To avoid alienating or confusing their already established customer base, the RVT Group's recognised colours and aesthetic of their logotype were retained but brought up to date. Adding the 'Group' title to the brand name pushed forth their overall offering – moving the brand towards being more than a single hazard category solution provider. Consistent imagery, coupled with new typography aesthetics helped elevate the brand and refocus its mission as a market leader.