What started as a vanity project during lockdown, to calm the nerves and anxiety, soon became a community of like-minded lovers of decent music. Unpretentious and approachable, Social Sound developed into a safe place, where listeners can switch off from the pressures of the day-to-day.
We partnered with them and started the project by name initially, then we crafted new messaging and focused their tone-of-voice; all of which helped us to create their finished brand identity. It looks modern and playful, but still mature to attract the target audience. Mental health is at the core of what Social Sound is, and it's important that their content encompasses the psychological, emotional and social well-being of it's listeners.
"We we’re looking for a branding agency that seemed to care about the world and the wider community, a rare find, but these guys have soul rather than just being creative and trendy. Already our listener numbers have increased due to us being able to raise our profile. We’ve also managed to get higher profile guests to compile mixes, which is proof that the brand is aligned perfectly".