Client:

Steiss

Medical Equipment

The problem:

Steiss is a provider of industry-leading precision healthcare equipment. Over the years, the brand messaging had become indistinguishable from its competitors'. A brand re-alignment was required; to cement the core ethics as a market leader, and to drive the brand forward with clarity.


The solution:

A brand workshop uncovered the companies ultimate aim; to build a strong reputation as both an educator as well as a retailer. The brand needed to develop a strong tone of voice to help clarify why Steiss is the least risky option to its target buying audience. The brand messaging was reinforced with language the target audience could identify with.

Steiss
"The brand discovery workshop really helped us strengthen up our marketing thinking. In fact, we think it would be wise to revisit this annually and look at other markets and opportunities for lateral growth."
Rachel Davis - Product Marketing Manager
Medical-equipment-logo-brand-identity-graphic-design
Medical-equipment-healtcare-brand-identity-website-design
Medical-healthcare-equipment-marketing-collateral-brochure
medical-branding-creation-the-great-field
Medical-equipment-logo-brand-identity-strategy-exhibition
steiss-medical-branding-patient-trolley-the-great-field
Medical-equipment-logo-brand-identity-strategy-exhibition-display
steiss-medical-branding-photography-the-great-field
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