Client:
Steiss
Medical Equipment
The problem:
Over the years, the brand messaging had become indistinguishable from its competitors'. A brand re-aligment was required; to cement the core ethics of Steiss as a market leader, and to drive the brand forward with clarity.
The solution:
Our online Discovery workshop uncovered the brand’s ultimate aim; to build a strong reputation as both an educator and a retailer. The brand needed to develop a strong tone of voice to help clarify why Steiss is the least risky option to its target buying audience. The brand messaging was reinforced with language the target audience could identify with.
"The brand discovery workshop really helped us strengthen up our marketing thinking. In fact, we think it would be wise to revisit this annually and look at other markets and opportunities for lateral growth."
Rachel Davis - Product Marketing Manager
