Steiss is a provider of industry-leading precision healthcare equipment. Over the years, the brand messaging had become indistinguishable from its competitors'. A brand re-alignment was required; to cement the core ethics as a market leader, and to drive the brand forward with clarity.
A brand workshop uncovered the companies ultimate aim; to build a strong reputation as both an educator as well as a retailer. The brand needed to develop a strong tone of voice to help clarify why Steiss is the least risky option to its target buying audience. The brand messaging was reinforced with language the target audience could identify with.